The U.S. Department of Health and Human Services has partnered with The Advertising Council and AdoptUsKids to launch a new adoption media campaign. The campaign's goal is to raise awareness about the thousands of teenagers currently in foster care that are available for adoption.

"This new multimedia campaign, created pro bono by Kirshenbaum bond & partners, is designed to communicate to prospective parents that 'You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.' The new television, radio, print, and [online public service announcements] portray everyday situations and use humor to help prospective parents realize they have the ability to be great parents..."

The campaign is a continuation of a very successful campaign run in 2002 with a similar tag line. Public Service Announcements will direct people to the AdoptUsKids website for more information. Source: PR Newswire

Labels: encouragement, ads

Posted By: Aspen Education Group