According to the Administration for Children and Families, approximately 15 percent of foster care children waiting to be adopted are Hispanic. With that figure in mind, the Ad Council, in partnership with Revolucion Hispanic Communications, has created the agency's first Spanish language public service announcement for AdoptUsKids.

"The new adoption ads were distributed to more than 28,000 media outlets nationwide on Wednesday, December 12 through donated media space. The multi-media program includes Spanish-language television, radio, and print public service announcement (PSAs) issuing a national call-to-action in the messaging itself."

The tag for the campaign; "Completa una vida. Completa la tuya. (Complete a life. Complete your own.)" focuses on the personal fulfillment parents often get when they adopt a child.

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Labels: international, Spanish, Hispanic

Posted By: Aspen Education Group