The U.S. Department of Health and Human Services has partnered with The Advertising Council and AdoptUsKids to launch a new adoption media campaign. The campaign's goal is to raise awareness about the thousands of teenagers currently in foster care that are available for adoption.

"This new multimedia campaign, created pro bono by Kirshenbaum bond & partners, is designed to communicate to prospective parents that 'You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.' The new television, radio, print, and [online public service announcements] portray everyday situations and use humor to help prospective parents realize they have the ability to be great parents..."

The campaign is a continuation of a very successful campaign run in 2002 with a similar tag line. Public Service Announcements will direct people to the AdoptUsKids website for more information. Source: PR Newswire

Labels: encouragement, ads

Posted By: Aspen Education Group 0 Comments

Denis and Paula Pitman first met Emily when, at age five months, she came to live with them as a foster child. Three years later, her biological mother gave up her parental rights, and Emily was sent to live with her biological father.

"The father took her from the Pitmans'... home to northwestern Montana, but within days, he called the Pitmans because Emily was upset and wanted to come home. For three months late in 2007, the girl was passed back and forth between the families, with the Pitmans driving more than 700 miles round-trip to collect her each time her biological father asked for help."

Then, on New Year's Eve, Emily's biological father died of a drug overdose. There was red tape to cut through, but eventually the court approved the Pitmans as Emily's adoptive parents. Emily now calls Paula Pitman her "forever mommy." Source: Montana Standard

Labels: foster_care, parental_rights

Posted By: Aspen Education Group 0 Comments