The National Council for Adoption has launched a new campaign aimed at raising awareness of and promoting adoption as a positive, loving option for birthmothers. Floyd & Partners Integrated Brand Communications developed the campaign, which includes radio and television spots, along with outdoor media for billboards.

"We want to increase public understanding and awareness of adoption and create a more pro-adoption culture in which everyone, including women facing unplanned pregnancies, can consider adoption freely without fear, bias, or misunderstanding."

The campaign's theme is "Sometimes choosing adoption is being a good mother," and all of the ads direct readers to the accompanying Web site iChooseAdoption.org. Read more at PRNewswire.com.

Labels: awareness, acceptance, media

Posted By: Aspen Education Group